u1492637478_a_creative_professional_in_her_thirties_reading_b_9786c572-b7ea-448a-9cf2-6440ab1d17f1_1 Food & Beverages Value Re-Engineered: The New Premium Why the age of “paying more for status” is giving way to “paying more for proof.” In Brief “Premium” used to mean price. Now it means principle. After years of inflation, overchoice, and consumer fatigue, people are done paying extra for a story. They’re paying for substance. The new By Tobias Dahlberg • 4 min read
