Living Brand Systems: Identities Built for Motion, Not Manuals Tobias Dahlberg October 09, 2025 – 2 min read Share this post Design Service Design at the C-Suite: Why CEOs Are Finally Paying Attention By Tobias Dahlberg • 2 min read Design The AI Creative Agency: What Survives the Sora 2 Era By Tobias Dahlberg • 2 min read Photo by Mariia Shalabaieva / Unsplash Design Sora 2: The AI Video Revolution and What It Means for Designers, Marketers, and the Industry The Signal OpenAI’s Sora 2 just changed the creative landscape — again. The new model turns text prompts into cinematic, physically realistic video with synced sound, dynamic motion, and scene continuity that makes traditional production pipelines look slow and expensive. What once took crews, cameras, and budgets now takes prompts, By Tobias Dahlberg • 2 min read Entrepreneurship The Old-School Tax: How Agencies Are Bleeding Margin in Plain Sight By Tobias Dahlberg • 6 min read Strategy The Reverse Trojan Horse Strategy: Sell the Expensive Thing, Give the Cheap One Away By Tobias Dahlberg • 4 min read Marketing Netflix x Podcasts: What This Move Signals — And How Marketers Should Respond By Tobias Dahlberg • 3 min read Design Service Design at the C-Suite: Why CEOs Are Finally Paying Attention By Tobias Dahlberg • 2 min read Marketing AI Priority #1 — And the Biggest Headache in Marketing By Tobias Dahlberg • 2 min read Entrepreneurship Running “Content Factories” for Clients By Tobias Dahlberg • 3 min read
Design Service Design at the C-Suite: Why CEOs Are Finally Paying Attention By Tobias Dahlberg • 2 min read
Photo by Mariia Shalabaieva / Unsplash Design Sora 2: The AI Video Revolution and What It Means for Designers, Marketers, and the Industry The Signal OpenAI’s Sora 2 just changed the creative landscape — again. The new model turns text prompts into cinematic, physically realistic video with synced sound, dynamic motion, and scene continuity that makes traditional production pipelines look slow and expensive. What once took crews, cameras, and budgets now takes prompts, By Tobias Dahlberg • 2 min read
Entrepreneurship The Old-School Tax: How Agencies Are Bleeding Margin in Plain Sight By Tobias Dahlberg • 6 min read
Strategy The Reverse Trojan Horse Strategy: Sell the Expensive Thing, Give the Cheap One Away By Tobias Dahlberg • 4 min read
Marketing Netflix x Podcasts: What This Move Signals — And How Marketers Should Respond By Tobias Dahlberg • 3 min read
Design Service Design at the C-Suite: Why CEOs Are Finally Paying Attention By Tobias Dahlberg • 2 min read
