Main Character Energy Is Now a Marketing Strategy Tobias Dahlberg September 09, 2025 – 3 min read Share this post Brand The Rise of Spiritual Branding Belief Is the New Branding Walk into an Erewhon, and you’ll feel it: Not just a store — a shrine. Buy a pair of OnRunning shoes and read the tag: Not just a product — a practice. Scroll through your average DTC wellness brand: It’s not just “clean” or “natural” By Tobias Dahlberg • 5 min read Teach & AI Nano Banana: Why the Weirdest Name in AI Image Editing Might Just Revolutionize the Industry (Or Destroy It?) You know the AI world has reached peak weird when Nano Banana becomes the hottest tech name in town. What started as a curious meme on AI forums has quietly become one of the most advanced—and mysterious—image editing models in recent memory. Well, at least in the last By Tobias Dahlberg • 3 min read Marketing The Marketing Department of One: How to Out-market Companies 10x Your Size Most agencies and creative businesses are world-class at marketing their clients' brands but hopeless at marketing their own. But give just one AI-powered wizard the keys, and you can grow exponentially. By Tobias Dahlberg • 4 min read Brand The Rise of Spiritual Branding Belief Is the New Branding Walk into an Erewhon, and you’ll feel it: Not just a store — a shrine. Buy a pair of OnRunning shoes and read the tag: Not just a product — a practice. Scroll through your average DTC wellness brand: It’s not just “clean” or “natural” By Tobias Dahlberg • 5 min read Teach & AI Big Tech’s AI Will Kill the Middle - And That’s Good News for Bold Agencies By Tobias Dahlberg • 2 min read Growth The Source Code of Your Business - And Why You Must Rewrite It Now. Most agency and consultancy businesses don’t fail because the founder isn’t talented enough. They fail because their source code is buggy. Not the literal code — but the hidden cause-and-effect relationships that determine whether the business grows, stalls, or bleeds margin. It's your business at its most By Tobias Dahlberg • 3 min read The Bulletin Missed The Live Stream? Here's The Replay + Summary Yesterday I did a 60-minute live stream on the topic of Adapt or Die: How To Reinvent Your Agency or Consultancy for the AI Age. Here is the link to the replay, you can access it only during this week. Next week, I kick off a cohort for SimpleOS™ where By Tobias Dahlberg • 3 min read Growth The Six Levers Of Growth In Your Business (Free Tool Inside) By Tobias Dahlberg • 4 min read Teach & AI Nano Banana: Why the Weirdest Name in AI Image Editing Might Just Revolutionize the Industry (Or Destroy It?) You know the AI world has reached peak weird when Nano Banana becomes the hottest tech name in town. What started as a curious meme on AI forums has quietly become one of the most advanced—and mysterious—image editing models in recent memory. Well, at least in the last By Tobias Dahlberg • 3 min read
Brand The Rise of Spiritual Branding Belief Is the New Branding Walk into an Erewhon, and you’ll feel it: Not just a store — a shrine. Buy a pair of OnRunning shoes and read the tag: Not just a product — a practice. Scroll through your average DTC wellness brand: It’s not just “clean” or “natural” By Tobias Dahlberg • 5 min read
Teach & AI Nano Banana: Why the Weirdest Name in AI Image Editing Might Just Revolutionize the Industry (Or Destroy It?) You know the AI world has reached peak weird when Nano Banana becomes the hottest tech name in town. What started as a curious meme on AI forums has quietly become one of the most advanced—and mysterious—image editing models in recent memory. Well, at least in the last By Tobias Dahlberg • 3 min read
Marketing The Marketing Department of One: How to Out-market Companies 10x Your Size Most agencies and creative businesses are world-class at marketing their clients' brands but hopeless at marketing their own. But give just one AI-powered wizard the keys, and you can grow exponentially. By Tobias Dahlberg • 4 min read
Brand The Rise of Spiritual Branding Belief Is the New Branding Walk into an Erewhon, and you’ll feel it: Not just a store — a shrine. Buy a pair of OnRunning shoes and read the tag: Not just a product — a practice. Scroll through your average DTC wellness brand: It’s not just “clean” or “natural” By Tobias Dahlberg • 5 min read
Teach & AI Big Tech’s AI Will Kill the Middle - And That’s Good News for Bold Agencies By Tobias Dahlberg • 2 min read
Growth The Source Code of Your Business - And Why You Must Rewrite It Now. Most agency and consultancy businesses don’t fail because the founder isn’t talented enough. They fail because their source code is buggy. Not the literal code — but the hidden cause-and-effect relationships that determine whether the business grows, stalls, or bleeds margin. It's your business at its most By Tobias Dahlberg • 3 min read
The Bulletin Missed The Live Stream? Here's The Replay + Summary Yesterday I did a 60-minute live stream on the topic of Adapt or Die: How To Reinvent Your Agency or Consultancy for the AI Age. Here is the link to the replay, you can access it only during this week. Next week, I kick off a cohort for SimpleOS™ where By Tobias Dahlberg • 3 min read
Teach & AI Nano Banana: Why the Weirdest Name in AI Image Editing Might Just Revolutionize the Industry (Or Destroy It?) You know the AI world has reached peak weird when Nano Banana becomes the hottest tech name in town. What started as a curious meme on AI forums has quietly become one of the most advanced—and mysterious—image editing models in recent memory. Well, at least in the last By Tobias Dahlberg • 3 min read
