Photo by Jon Tyson / Unsplash Culture Generation Rent Home ownership is slipping further out of reach for young and middle-class workers across the U.S., U.K., and Europe. A generation that was told “buy a home, build wealth” is now stuck in a perpetual rental cycle. The fallout? Cities are becoming older, wealth is clustering, and younger By Tobias Dahlberg • 2 min read
Tobias Dahlberg Editor In Chief & Founder of Original Minds Design The State Of Design Today – A Reflection Design has always been a mirror. In the 20th century it reflected modernism’s obsession with clarity and progress. In the 2010s it mirrored the digital revolution, packaging convenience into screens and clicks. Now, in 2025, design isn’t just a reflection — it’s the operating system for how businesses By Tobias Dahlberg • 5 min read
Design AI Eats Design: How Generative Tools Are Reshaping the Creative Industry AI is no longer a toy — it’s eating executional design at scale. For entrepreneurs and agencies, that means the value of human designers is shifting from production to strategy, storytelling, and systems. The winners? Those who embrace AI as a co-designer while doubling down on distinctly human advantages. The By Tobias Dahlberg • 2 min read
Brand Brand Spirituality: Why More Companies Are Acting Like Religions We have written about this trend before "The Rise Of Spiritual Branding". In this brief, we continue the exploration. Executive Summary Brands aren’t just selling products — they’re preaching purpose. The signal: companies from Apple to Equinox are acting like belief systems. The deeper truth? Humans crave By Tobias Dahlberg • 1 min read
Entrepreneurship Productizing a core service into a $10–50K “entry offer” to land bigger retainers. By Tobias Dahlberg • 2 min read
Brand The AI Brand Machine: What Happens When Creativity Goes Algorithmic By Tobias Dahlberg • 1 min read
Brand The Brand Matrix: How to Ruthlessly Prioritize Winners (and Kill the Rest) By Tobias Dahlberg • 1 min read
