Photo by Chen / Unsplash Entrepreneurship Brand Dating Apps: What Agencies Can Learn from Matchmaking Platforms Executive Summary Agencies and dating apps share the same problem: everyone’s swiping, no one’s committing. The signal: client–agency relationships are shorter than ever, with project churn replacing partnership. The deeper truth? It’s not about bad chemistry—it’s bad matching. Agencies sell capabilities; clients crave compatibility. By Tobias Dahlberg • 2 min read
Entrepreneurship Automating Briefs, Proposals, and Contracts End-to-End By Tobias Dahlberg • 2 min read
Entrepreneurship Co-Creating Strategy with Clients (vs. Delivering Decks) By Tobias Dahlberg • 2 min read
Brand It's Not Lack Of Differentiation, It's Irrelevance That Kills Brands. The most important thing in business isn’t awareness. It isn’t differentiation. It’s getting chosen. Chosen by customers, consumers, employees, investors, you name it. Every strategy, campaign, and product ultimately exists to answer one silent question in the customer’s mind: Why should I choose you? And the By Tobias Dahlberg • 3 min read
Entrepreneurship The Old-School Tax: How Agencies Are Bleeding Margin in Plain Sight By Tobias Dahlberg • 6 min read
Marketing LinkedIn Is Eating Marketing: 31% of Business Marketing Now Happens There LinkedIn used to be the world’s most boring social network — a graveyard of résumés, jargon, and humblebrags. Today, it’s the hottest stage in B2B marketing. What was once a platform for job hunters has quietly become the go-to arena for thought leadership, community building, and lead generation. The By Tobias Dahlberg • 2 min read
Entrepreneurship The Case for Radical Simplicity: Why Cutting 80% of Your Clients And Services Is How You Scale Profitably Most agencies and consultancies aren’t failing because they’re bad. They’re failing because they’re busy. Busy chasing revenue. Busy adding services. Busy saying yes to everything. But here’s the uncomfortable truth: growth doesn’t come from addition — it comes from subtraction. If you want to scale, By Tobias Dahlberg • 4 min read
